This document presents a framework for creating a growth engine, addressing the particular challenges of B2B Fintech and other complex industries
Growth can mean different things for different businesses, but we believe it’s encompassed in these 3 circles:
Grow the brand - create new demand
Grow the user base - capture that demand
Grow the user value - retain that demand
The industry is shifting away from a sales-driven growth model. Most companies are building a marketing function as competition increases and the sales proces requires various pre-requisites such as: awareness, expertise, trust, differentiation. Yet one-on-one relationships matter more to the industry than in a typical self-serve B2B SaaS environment.
<aside> 💡 Starting with conversations is a way to solve many challenge, by giving you access, building relationships and allowing you to create regular content while showcase your expertise
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We recommend a sequential approach. Starting with a brief Audit to understand the opportunities and challenges of the company and industry. This ensures we have the right setup to start building.