• Goal: Define the conversations you want to have and how they will be presented to your audience
• Output: Show Bible

Overview

We’re building a Show Bible ****– everything you need to launch, distribute, and grow a successful conversation-led growth engine.

It includes

• Premise: the purpose of your show
• Tagline: the premise in a few words
• Format: the feel and flow of each episode
• Distribution guidelines: how to achieve reach and resonance

Benefits

A document that you can refer to for ANY piece of content you produce.

Process

Orama suggestions + internal conversation + workshop

A sample of the questions we aim to answer:

1. What conversations are you already having?
2. What conversations would you like to have?
3. Your brand mission
4. How does it translate into a value proposition (what’s in it for them)
5. What does growth mean to you?