The goal is not to generate blog posts and episodes but to get more customers and revenues. Achieving this requires understanding the basics of the customer lifecycle and acquisition process, as the content will integrate with your commercial efforts.
Additionally, it's crucial to understand the opportunities, competition, and what strategies are already driving growth, as well as identifying any leaks or bottlenecks.
Regardless of the "show" we are building, the primary call-to-action must be to capture emails.
Clarity
Understand your audience
Identify key topics
Set up a reporting system
Surface ideas to Find your “Show” and prepare for the next steps
Orama research + conversations with sales, marketing, and external agencies + questionnaire
Includes:
A series of short conversations with key personnel
Preliminary notes and findings