Before launching your podcast, you must get ready to sustain a journey. A podcast pays dividends in the long term. To collect them, you need to set it up the right way. Here is a short guide on setting up a conversation-based brand podcast with three long-terms goals in mind:

1. Streamline the process and make the effort sustainable (or pleasant!)
2. Maximise the user/ listener experience
3. Deliver long-term value to the guests and the host

Before launching your podcast

You’re setting up a new channel for your content. This is what you will need.

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Episode set up

Once you’re podcast is up and running, it’s time to focus on your episodes

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Episode production

Your production process may be minimal, or high-end especially if it’s a narrative podcast

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Distribution & Discoverability

Your podcast is ready to be published but publishing is just one part of the distribution process

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You may also want to read:

Podcast Editing Guidelines

Thanks! And if you need help with your podcast - we’re here for you.